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For Immediate Release
November 8, 1999
Contact: Amy Murray, McDonald's
(630) 623-7317
-OR-
Cindy Pettersen
(312) 329-7695

MCDONALD'S® BRINGS SUE TO COMMUNITIES NATIONWIDE THROUGH STATE-OF-THE-ART TRAVELING EXHIBITION

Features Full-size Replica of World’s Most Famous Dinosaur

(Oak Brook, IL): Two identical exhibitions sponsored by McDonald’s Corporation will travel to cities across the country as part of their millennium gift. The first will kick off at Boston’s Museum of Science on June 23, 2000, followed by Honolulu’s Bishop Museum on July 14. It will spend approximately three months in each city on the tour.

"The traveling Sue exhibition is our way of ensuring that families nationwide have the opportunity to enjoy and learn from this unprecedented scientific discovery," says Jack Greenberg, Chairman & CEO of McDonald’s Corporation.

The centerpiece of the McDonald’s exhibition is a breathtaking 45-foot articulated cast skeleton of Sue. The exhibition will tell the amazing story of this fossil through video footage, freestanding interactive exhibits, colorful graphics and touchable casts of bones. Interactive anatomical models will allow visitors to control the movements of a T. rex’s jaw, tail, neck and forelimbs. Visitors will be able to put together a large format 3D puzzle of Sue’s skeleton, see the Cretaceous world through Sue’s eyes, experience an eye-level view of Sue’s massive skull and touch models of Sue’s dagger-like 12" long teeth.

McDonald’s participation in the Sue project began with funding assistance in conjunction with support from Walt Disney World Resort for Chicago’s Field Museum with its now-famous fossil purchase at auction in October of 1997. Other McDonald’s programs in support of Sue have included the distribution of over 60,000 Colossal Fossil Education Kits to schools nationwide in 1998. In addition, thousands of elementary school children across the U.S. will learn about Sue over the next two years through a Ronald McDonald school show debuting in Fall 1999 titled "Ronald McDonald and the Amazing Thinking Machine."

McDonald’s is the world’s largest global foodservice retailer, with over 25,000 restaurants serving more than 40 million people each day in 117 countries. Approximately 85 percent of McDonald’s U.S. restaurants are owned and operated by independent franchisees.

Preliminary McDonald’s Traveling Exhibition Tour Schedule*

Boston, MA: Museum of Science Summer 2000

Honolulu, HI: Bishop Museum Summer 2000

St. Paul, MN: Science Museum of Minnesota Fall 2000

Los Angeles, CA: Natural History Museum Fall 2000
of Los Angeles County

Columbus, OH: COSI Columbus Summer 2001

Indianapolis, IN: The Children’s Museum Summer 2001

Kansas City, MO: Kansas City Museum Fall 2001

Portland: Oregon Museum of Science Fall 2001
and Industry

Louisville, KY: Louisville Science Center Spring 2002

Fresno, CA: Fresno Metropolitan Museum Spring 2002

Toledo, OH: COSI Toledo Summer 2002

Salt Lake City, UT: Utah Museum of Summer 2002
Natural History

Dallas, TX: Dallas Museum of Natural History Fall 2002

Seattle, WA: Pacific Science Center Spring 2003

Milwaukee, WI: Milwaukee Public Museum Spring 2003

*Dates subject to change

And on permanent display in DinoLand U.S.A. in Disney’s Animal Kingdom in Walt Disney World Resort in Summer 2000.





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